Treat The Customer As An

Old: Be No.1 Or No.2 In Your Market. New: Find A Niche, Create Something New.

Organize As Much As Possible Around Teams, To Achieve Enhanced Focus, Task Orientation, Innovativeness, And Individual Commitment.

Life Is Too Short For Non-wow Projects.

Champions Are Pioneers, And Pioneers Get Shot At. The Companies That Get The Most From Champions, Therefore, Are Those That Have Rich Support Network So Their Pioneers Will Flourish. This Point Is So Important It's Hard To Overstress. No Support Systems, No Champions. No Champions, No Innovations.

We Are No Doubt In The Great Age Of The Brand.