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You Have To Use Your Judgment. In Cases Like That, We Say, 'let's Be Simple Minded. We Know This Is A Feature That's Good For Customers. Let's Do It.

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.

I Told All Of Our Original Investors That They Would Lose Their Money For Sure.

There Are Multiple Ways To Be Externally Focused That Are Very Successful. You Can Be Customer-focused Or Competitor-focused. Some People Are Internally Focused, And If They Reach Critical Mass, They Can Tip The Whole Company.

Web 1.0 Was Making The Internet For People, Web 2.0 Is Making The Internet Better For Companies.