Above All Else, Align With

Any Business Plan Won't Survive Its First Encounter With Reality. The Reality Will Always Be Different. It Will Never Be The Plan.

I Told All Of Our Original Investors That They Would Lose Their Money For Sure.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.

Cultures, For Better Or Worse, Are Very Stable.