Above All Else, Align With

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.

Do Something You're Very Passionate About, And Don't Try To Chase What Is Kind Of The "hot Passion" Of The Day.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

I'm Going To Go Do This Crazy Thing. I'm Going To Start This Company Selling Books Online.

In The End, We Are Our Choices.