I’m Always Focussed On The

If Something Is Not Good Enough, Stop Doing It.

I Figured Out Some Basic Stuff: That Form And Colour Defines Your Perception Of The Nature Of An Object, Whether Or Not It Is Intended To.

Simplicity Is Not The Absence Of Clutter, That's A Consequence Of Simplicity. Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product. The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

When Something Exceeds Your Ability To Understand How It Works, It Sort Of Becomes Magical.