If You Are Truly Innovating,

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

I Think It’s A Wonderful View That Care Was Important – But I Think You Can Make A One-off And Not Care And You Can Make A Million Of Something And Care. Whether You Really Care Or Not Is Not Driven By How Many Of The Products You’re Going To Make.

I Figured Out Some Basic Stuff: That Form And Colour Defines Your Perception Of The Nature Of An Object, Whether Or Not It Is Intended To.

The Quest For Simplicity Has To Pervade Every Part Of The Process. It Really Is Fundamental.

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.