If Something Is Not Good

What I Love About The Creative Process, And This May Sound Naive, But It Is This Idea That One Day There Is No Idea, And No Solution, But The Next Day There Is An Idea. I Find That Incredibly Exciting And Conceptually Actually Remarkable.

A Beautiful Product That Doesn't Work Very Well Is Ugly.

It Feels Like Each Time We Are Beginning At The Beginning, In A Really Exciting Way.

I Am Keenly Aware That I Benefit From A Wonderful Tradition In The Uk Of Designing And Making.

When Our Tools Are Broken, We Feel Broken. And When Somebody Fixes One, We Feel A Tiny Bit More Whole.