I Don’t Have To Win.

Simplicity Is The Outcome Of Technical Subtlety; It Is The Goal, Not The Starting Point.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.

I Don’t Have To Win. I Just Have To Make You Lose.

There Is No Rivalry Between Google And Traditional Advertising.

The Essence Of Parenthood Is To Make Children Think That They Are The Most Handsome, Intelligent, Brilliant Person In The World.