I Am Often Asked How

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.