Steep Yourself In Your Subject,

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

A Good Ad Which Is Not Run Never Produces Sales.

Products Are Made In The Factory, But Brands Are Created In The Mind.