Plan The Sale When You

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

What Helps People, Helps Business.

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.