Don't Tell People How Good

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.