I Regard A Great Ad

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

What Helps People, Helps Business.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.