I Regard A Great Ad

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

There Is No Such Thing As A Permanent Advertising Success.

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.