What Helps People, Helps Business.

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

I Regard A Great Ad As The Most Beautiful Thing In The World.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency