Don't Tell People How Good

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

What Helps People, Helps Business.