Computers Are To Design As

Computers Are To Design As Microwaves Are To Cooking.

The Next Time You See A 16-color, Blind-embossed, Gold-stamped, Die-cut, Elaborately Folded And Bound Job, Printed On Handmade Paper, See If It Isn't A Mediocre Idea Trying To Pass For Something Else.

To Design Is To Communicate Clearly By Whatever Means You Can Control Or Master.

The Idea Of Trying Able To Explain Why You Do What You Do Is Absurd.

Less Isn't More; Just Enough Is More.