To Design Is To Communicate

In An Age Of Computer Manipulation, Surrealism Has Become Banal, A Shadow Of Its Former Self.

Everyone Interested In Licensing Our Field Might Note That The Reason Licensing Has Been Invented Is To Protect The Public, Not Designers Or Clients. 'do No Harm' Is An Admonition To Doctors Concerning Their Relationship To Their Patients, Not To Their Fellow Practitioners Or The Drug Companies. If We Were Licensed, Telling The Truth Might Become More Central To What We Do.

Less Isn't More; Just Enough Is More.

The Real Issue Is Not Talent As An Independent Element, But Talent In Relationship To Will, Desire, And Persistence. Talent Without These Things Vanishes And Even Modest Talent With Those Characteristics Grows.

The Next Time You See A 16-color, Blind-embossed, Gold-stamped, Die-cut, Elaborately Folded And Bound Job, Printed On Handmade Paper, See If It Isn't A Mediocre Idea Trying To Pass For Something Else.