You Will Not Understand Your

It's Unlikely That You'll Create Something Scarce Without Doing Something Risky To Get There.

Knowing What To Do Is Very, Very Different Than Actually Doing It.

Ideas That Spread Win. Ideas Don't Have To Be Selfish To Win, In Fact, It Turns Out That The More Generous The Interactions An Idea Produces, The More Likely It Is To Spread.

Ordinary Thinking And Ordinary Effort Are Almost Never Enough To Generate Leadership.

It Takes A Lot Of Guts To Stop Measuring Things That Are Measurable, And Even More Guts To Create Things That Don't Measure Well By Conventional Means.