You May Hate Gravity, But

If The Technology Is Disruptive, On The Other Hand, The Odds Are That At The End Of The Transition, The Leaders Will Have Been Toppled And New Companies Will Be On Top.

If You Study The Root Causes Of Business Disasters, Over And Over You'll Find This Predisposition Toward Endeavors That Offer Immediate Gratification.

Innovation Almost Always Is Not Successful The First Time Out. You Try Something And It Doesn't Work And It Takes Confidence To Say We Haven't Failed Yet. Ultimately You Become Commercially Successful.

If The Theory Accurately Predicts What They [scientists] See, It Confirms That It's A Good Theory. If They See Something That The Theory Didn't Lead Them To Believe, That's What Thomas Kuhn Calls An Anomaly. The Anomaly Requires A Revised Theory - And You Just Keep Going Through The Cycle, Making A Better Theory.

Because These Firms Listened To Their Customers, Invested Aggressively In New Technologies That Would Provide Their Customers More And Better Products Of The Sort They Wanted, And Because They Carefully Studied Market Trends And Systematically Allocated Investment Capital To Innovations That Promised The Best Returns, They Lost Their Positions Of Leadership.