You Have To Use Your

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.

We're Not Competitor Obsessed, We're Customer Obsessed. We Start With The Customer And We Work Backwards.

I Knew That If I Failed I Wouldn't Regret That, But I Knew The One Thing I Might Regret Is Not Trying.

I'm Not Prepared To Make Any Multi-decade Commitments.

What We Want To Be Is Something Completely New. There Is No Physical Analog For What Amazon.com Is Becoming.