If We Can Keep Our

On The Internet, Companies Are Scale Businesses, Characterized By High Fixed Costs And Relatively Low Variable Costs. You Can Be Two Sizes: You Can Be Big, Or You Can Be Small. It's Very Hard To Be Medium. A Lot Of Medium-sized Companies Had The Financing Rug Pulled Out From Under Them Before They Could Get Big.

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts

Lowering Prices Is Easy. Being Able To Afford To Lower Prices Is Hard.

There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

It's Perfectly Healthy-encouraged, Even- To Have An Idea Tomorrow That Contradicted Your Idea Today