You Can Work Long, Hard,

It’s Very Important For Entrepreneurs To Be Realistic. So If You Believe On That First Day While You’re Writing The Business Plan That There’s A 70 Percent Chance That The Whole Thing Will Fail, Then That Kind Of Relieves The Pressure Of Self-doubt.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

We Are Pioneers And The History Of Pioneers Is Not That Good.

I'm Not Prepared To Make Any Multi-decade Commitments.