Why Should A Manufacturer Bet

Making The Logo Twice The Size Is Often A Good Thing To Do, Because Most Advertisements Are Deficient In Brand Identification. Showing The Clients' Faces Is Also A Better Stratagem Than It May Sound, Because The Public Is More Interested In Personalities Than In Corporations. Some Clients Can Be Projected As Human Symbols Of Their Own Products.

The Only Marketers Who Know What The Hell They're Doing Are Those Who Have Worked In Sales

If You Ever Find A Man Who Is Better Than You Are - Hire Him. If Necessary, Pay Him More Than You Pay Yourself.

If You Can’t Be Brilliant, At Least Be Memorable

Every Ad Is An Investment In The Long-term Image Of A Brand.