While You May Have Made

Denigrating Art You Don't Understand Doesn't Hurt The Art - It Reveals Something About Your Willingness To Learn.

Soon Is Not As Good As Now.

Not Adding Value Is The Same As Taking It Away.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.