When You Put Your Ideas

When Your Art Fails, Make Better Art.

One Reason People Who Spend A Lot Of Time Thinking About And Working On A Problem Or A Craft Seem To Find Breakthroughs More Often Than Everyone Else Is That They've Failed More Often Than Everyone Else.

If Your Project Or Organization Depends On Knowing Things That Other People Don't Know (but Could Find Out If They Wanted To), Your Days Are Probably Numbered. Ask A Travel Agent The Alternative, While Difficult, Is Obvious. Provide Enough Non-commodity Service And Customization That It Doesn't Matter If The Ideas Spread. In Fact, It Will Help You When They Do.

Making Promises And Keeping Them Is A Great Way To Build A Brand.

When We Think About What Might Go Wrong, We're More Likely To Design Something That Goes Right.