What's Dangerous Is Not To

You Cannot Make A Business Case That You Should Be Who You Are Not

If You Are Going To Do Large-scale Invention, You Have To Be Willing To Do Three Things: You Must Be Willing To Fail; You Have To Be Willing To Think Long Term; And You Have To Be Willing To Be Misunderstood For Long Periods Of Time.

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

I Think There Are Going To Be A Bunch Of Tablet-like Devices. It's Really A Different Product Category.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.