The Most Important Single Thing

You Don't Choose Your Passions; Your Passions Choose You.

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.

I Love My Life. I Love Being An Inventor.

I Have A Strongly Held Belief That One Of The Reasons That Amazon Has Been Successful Is Because We Do Not Obsess Over Competitors. Instead We Obsess Over Customers.

I Think Technology Advanced Faster Than Anticipated. In That Whirlwind, A Lot Of Companies Didn't Survive. The Reason We Have Done Well Is Because, Even In That Whirlwind, We Kept Heads-down Focused On The Customers. All The Metrics That We Can Track About Customers Have Improved Every Year.