We Need To Put Ourselves

To Be An Enduring, Great Company, You Have To Build A Mechanism For Preventing Or Solving Problems That Will Long Outlast Any One Individual Leader.

People Want Guidance, Not Rhetoric. They Need To Know What The Plan Of Action Is, And How It Will Be Implemented. They Want To Be Given Responsibility To Help Solve The Problem And Authority To Act On It.

Whatever You Do, Don't Play It Safe. Don't Do Things The Way They've Always Been Done. Don't Try To Fit The System. If You Do What's Expected Of You, You'll Never Accomplish More Than Others Expect.

We Need To Put Ourselves In The Shoes Of Our Customers. That Is My New Battle Cry. Live And Breathe Starbucks The Way Our Customers Do.

Most Business People Today Are Not Going To Invest In The Uncertainty That Exists In America.