We Have To Make Sure,

Intuition Is Critical In Virtually Everything You Do. But, Without Relentless Preparation And Execution, It Is Meaningless.

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

If I'm Working With You For Several Months On Things, If I Have A Relationship With You, And I Decide One Day I'm Going To Sue You, I'm A Country Boy At The End Of The Day. I'm Going To Pick Up The Phone And Tell You I'm Going To Sue You.

I Don't Own Encryption, Apple Doesn't Own Encryption. Encryption, As You Know, Is Everywhere. In Fact Some Of Encryption Is Funded By Our Government.

And That's What Everyone At Apple Is Focused On - Pushing Forward And Creating The Future.