It Is Possible To Be

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

Everybody Doesn't Want To Have To Be A Computer Scientist To Protect Themselves. Most People Have No Desire To Do That.

We Have Three Post-pc Devices: The Ipod, The Iphone, And The Ipad, The Revolutionary Device That Defined A Whole New Categoryit's Outstripping The Wildest Of Predictions.

I Believe That If You Took Privacy And You Said, I'm Willing To Give Up All Of My Privacy To Be Secure. So You Weighted It As A Zero. My Own View Is That Encryption Is A Much Better, Much Better World. And I'm Not The Only Person That Thinks That.

Gaming Has Kind Of Evolved A Bit. More People Play On Portable Devices. Where We Might Go In The Future, We'll See. Customers Love Games. I'm Not Interested In Being In The Console Business In What Is Thought Of As Traditional Gaming. But Apple Is A Big Player Today And Things In The Future Will Only Make That Bigger.