We Don't Have As Many

Lots Of Companies Don't Succeed Over Time. What Do They Fundamentally Do Wrong? They Usually Miss The Future.

We Believe Strongly That In The Long Term, We Will Be Better Served - As Shareholders And In All Other Ways - By A Company That Does Good Things For The World Even If We Forgo Some Short Term Gains. This Is An Important Aspect Of Our Culture And Is Broadly Shared Within The Company.

If You Ask An Economist What’s Driven Economic Growth, It’s Been Major Advances In Things That Mattered - The Mechanization Of Farming, Mass Manufacturing, Things Like That. The Problem Is, Our Society Is Not Organized Around Doing That.

Artificial Intelligence Would Be The Ultimate Version Of Google. The Ultimate Search Engine That Would Understand Everything On The Web. It Would Understand Exactly What You Wanted, And It Would Give You The Right Thing. We're Nowhere Near Doing That Now. However, We Can Get Incrementally Closer To That, And That Is Basically What We Work On.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.