We Do Not Need More

Profit Is Not The Purpose Of A Business, But Rather The Test Of Its Validity

Marketing Is The Distinguishing, Unique Function Of The Business.

As To The Idea That Advertising Motivates People, Remember The Edsel.

[management] Has Authority Only As Long As It Performs.

The Pertinent Question Is Not How To Do Things Right - But How To Find The Right Things To Do, And To Concentrate Resources And Efforts On Them.