Marketing Is The Distinguishing, Unique

There Is No Reason To Believe That The People Who Staff The Managerial And Professional Positions In Our Service Institutions Are Any Less Qualified, Any Less Competent Or Honest, Or Any Less Hard-working Than The Men Who Manage Businesses. Conversely, There Is No Reason To Believe That Business Managers, Put In Control Of Service Institutions, Would Do Better Than The 'bureaucrats'. Indeed, We Know That They Immediately Become Bureaucrats Themselves.

The Entrepreneur Always Searches For Change, Responds To It, And Exploits It As An Opportunity.

One Has To Make A Decision When A Condition Is Likely To Degenerate If Nothing Is Done.

All Great Change In Business Has Come From Outside The Firm, Not From Inside.

Most People Think They Know What They Are Good At. They Are Usually Wrong... And Yet, A Person Can Perform Only From Strength.