Train People Well Enough So

I Am A Great Believer That You Need Passion And Energy To Create A Truly Successful Business.

Throughout My Business Life I Have Always Tried To Keep On Top Of Costs And Protect The Downside Risk As Much Possible. The Virgin Group Has Survived Only Because We Have Always Kept Tight Control Of Our Cash. But, Likewise, I Also Know That Sometimes It Is Essential To Break These Rules And Spend Lavishly.

I Have Always Lived My Life By Making Lists: Lists Of People To Call, Lists Of Ideas, Lists Of Companies To Set Up, Lists Of People Who Can Make Things Happen. Each Day I Work Through These Lists, And That Sequence Of Calls Propels Me Forward.

I Wanted To Be An Editor Or A Journalist, I Wasn't Really Interested In Being An Entrepreneur, But I Soon Found I Had To Become An Entrepreneur In Order To Keep My Magazine Going.

Choose Great People And Shine In Their Shadows