People Are No Different From

There Are No Quick Wins In Business - It Takes Years To Become An Overnight Success.

Free Publicity And Word Of Mouth Is Probably The Best And Cheapest Form Of Advertising. Learn To Use It To Your Advantage.

Every Success Story Is A Tale Of Constant Adaption, Revision And Change. A Company That Stands Still Will Soon Be Forgotten. Trying To Provoke Positive Change Is A Principle We've Embedded Across The Virgin Family For More Than Four Decades.

If I'm Setting Up A New Business I'll Spend Three Or Four Months Learning Everything There Is About That Business, Everything There Is About That Subject And Then I Will Find Good People To Run It On A Day-to-day Basis, But Whilst They're Running It At Least I Know What They're Talking About When They Come Back To Me.

You Can Create A Business, Choose A Name, But Unless People Know About It You're Not Going To Sell Any Products.