To Sell Is Above All

Treat The Customer As An Appreciating Asset.

The New Idea Either Finds A Champion Or It Dies. No Ordinary Involvement With A New Idea Provides The Energy Required To Cope With The Indifference And Resistance That Change Provokes.

I Found Myself Declaiming, Full Flower, For An Hour On The "utmost Importance And Urgency" Of Blogging, Telling Him In No Uncertain Terms That, Especially In A High-end Niche Business, Blogging Is "the Premier Way" To Have "intimate Conversations" With His Clients. Funny Thing, I Believe It!

Formula For Success: Under Promise And Over Deliver.

The Delivery And Presentation Media Are Important, And Each Format Has Its Advantages And Disadvantages, But Ultimately I Just Want To Read What I Want To Read, When And Where I Want.