Change Is Not So Much

The Day Firing Becomes Easy Is The Day To Fire Yourself.

We Are No Doubt In The Great Age Of The Brand.

Life Is Pretty Simple: You Do Some Stuff. Most Fails. Some Works. You Do More Of What Works. If It Works Big, Others Quickly Copy It. Then You Do Something Else. The Trick Is The Doing Something Else.

As A Consumer, You Want To Associate With Brands Whose Powerful Presence Creates A Halo Effect That Rubs Off On You.

The Principal Reason, Invariably, Most "successful" Giant Companies Rather Quickly Become Also-rans, Or Just Amorphous Blobs On The Competitive Landscape, Is Their Failure To Re-tool In Anything Like A Fundamental Way. In Fact, The Worse Things Get, Typically, The More They Dig In Their Heels And Defend Yesterday's Turf.