Think Before You Act: It's

Successful Innovation Has Consistently Proved To Be Fluid And Flexible, Fast And Furious - That Is, Passionate.

No Executive Devotes Effort To Proving Himself Wrong.

Think Before You Act: It's Not Your Money.

No Decision In Business Provides Greater Potential For The Creation Of Wealth (or Its Destruction, Come To Think Of It) Than The Choice Of Which Innovation To Back.

Management Is A Far More Homely Business Than Its Would Be Scientists Suggest, More Closely Allied To Cookery Than Any Other Human Activity. Like Cooking, It Rests On A Degree Of Organisation And On Adequate Resources. But Just As No Two Chefs Run Their Kitchens The Same Way, So No Two Managements Are The Same.