The World Hates Change, Yet

Research Is An Organized Method Of Trying To Find Out What You Are Going To Do After You Cannot Do What You Are Doing Now. It May Also Be Said To Be The Method Of Keeping A Customer Reasonably Dissatisfied With What He Has. That Means Constant Improvement And Change So That The Customer Will Be Stimulated To Desire The New Product Enough To Buy It To Replace The One He Has.

A Problem Thoroughly Understood Is Always Fairly Simple. Found Your Opinions On Facts, Not Prejudices. We Know Too Many Things That Are Not True.

Research Means That You Don't Know, But Are Willing To Find Out.

I Could Do Nothing Without My Problems; They Toughen My Mind. In Fact, I Tell My Assistants Not To Bring Me Their Successes For They Weaken Me, But Rather To Bring Me Their Problems, For They Strengthen Me.

The Typical Eye Sees The Ten Per Cent Bad Of An Idea And Overlooks The Ninety Per Cent Good.