The Tories Win Elections When

I'm Instinctively A Conservative.

Simplicity Is The Outcome Of Technical Subtlety; It Is The Goal, Not The Starting Point.

Politics Is Not A World For The Squeamish Or Fainthearted.

The Essence Of Parenthood Is To Make Children Think That They Are The Most Handsome, Intelligent, Brilliant Person In The World.

When A Company Owns One Precise Thought In The Consumer's Mind, It Sets The Context For Everything And There Should Be No Distinction Between Brand, Product, Service And Experience.