The Tories Win Elections When

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

Politics Is Its Own World. It Is A Court And If The King's Eye Lights On You, You Are A Powerful Figure. If The King's Eye Wanders Elsewhere, You Are Out, Whatever Your Title.

All Media Owners Want To Attract Advertising Revenue. Google Is No Different.

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.

I'm Instinctively A Conservative.