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Most Companies Think Of Disruption As A Threat. But Disruptive Innovations Have Tremendous Growth Potential. If Incumbent Companies Can Learn How To Harness The Forces Of Disruption, They Too Can Improve Their Ability To Create New-growth Businesses.

If You Just Look At The Data, You Are Led To Believe That Things Are Getting Better, Rather Than Worse. That's Why The Fall Is Really Precipitous, Once You Hit The Ceiling.

Many Think Of Management As Cutting Deals And Laying People Off And Hiring People And Buying And Selling Companies. That's Not Management, That's Deal Making. Management Is The Opportunity To Help People Become Better People. Practiced That Way, It's A Magnificent Profession.

If A Company Truly Wants To Resolve The Innovator's Dilemma, It Does Need To Be Able To Create Wave After Wave Of Disruptive Innovation. And Those Disruptive Innovations Will Typically Grow To The Point Where They Do Cause Some Pain For Leading Companies. But Most Disruptive Innovations Create Substantial New Growth Before They Cause That Pain.

Because These Firms Listened To Their Customers, Invested Aggressively In New Technologies That Would Provide Their Customers More And Better Products Of The Sort They Wanted, And Because They Carefully Studied Market Trends And Systematically Allocated Investment Capital To Innovations That Promised The Best Returns, They Lost Their Positions Of Leadership.