Decide What You Stand For.

Disruptive Innovations Create Jobs, Efficiency Innovations Destroy Them.

You May Hate Gravity, But Gravity Doesn't Care.

Doing Deals Doesn't Yield The Deep Rewards That Come From Building Up People.

There Are More Than 9,000 Billing Codes For Individual Procedures And Units Of Care. But There Is Not A Single Billing Code For Patient Adherence Or Improvement, Or For Helping Patients Stay Well.

Because These Firms Listened To Their Customers, Invested Aggressively In New Technologies That Would Provide Their Customers More And Better Products Of The Sort They Wanted, And Because They Carefully Studied Market Trends And Systematically Allocated Investment Capital To Innovations That Promised The Best Returns, They Lost Their Positions Of Leadership.