The Market And The Consumer

Bullhorns Are Overrated: Having Ten Times As Many Twitter Followers Generates Approximately Zero Times As Much Value.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.

That The Horrible Zika Virus Or Hiv, We Can Look At What It Means To Be Patient Zero, What It Means To Need Not Much Contact To Spread, And All Of Those Things Follow Into The Way Ideas Spread.

We Don't Need More Stuff, We Need More Humanity.