Reject The Tyranny Of Picked.

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

Most People Have Bosses Who Hire Them To Fill A Slot In The Work Chart And To Do What They Are Told. And Most People Who Are Doing What They Are Told Feel Safe; It Feels Reliable.

Excellence Isn’t About Working Extra Hard To Do What You’re Told. It’s About Taking The Initiative To Do Work You Decide Is Worth Doing.

Successful People Are Successful For One Simple Reason: They Think About Failure Differently.