The Less People Know, The

If Failure Isn't An Option, Then Success Isn't Either. Success Is Just Failure Repeated Until It Works.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

The Internet Was Supposed To Homogenize Everyone By Connecting Us All. Instead What It's Allowed Is Silos Of Interest.

If You Measure It, It Will Improve.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer