The Less People Know, The

I Think That The Economics Of Book Publishing Favor Hits With Long Book Runs. You Make All Your Money On The Last Bunch Of Books, Not The First.

Popular Is Not The Same Important, Or Often, Not The Same As Good.

The Goal Is To Be On The Hook, Not To Let Someone Else Do The Scary Parts.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

It's Easy To Pretend Expertise When There's No Data To Contradict You.