If You're In The Idea

Many People Believe That Great Designers Get Great Clients. It's The Other Way Around.

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

The Next Thing You Do Today Will Be The Most Important Thing On Your Agenda, Because, After All, You're Doing It Next. Well, Perhaps It Will Be The Most Urgent Thing. Or The Easiest. In Fact, The Most Important Thing Probably Isn't Even On Your Agenda.