The Goal Of Apple Is

People's Interest Is In The Product, Not In Its Authorship.

To Do Something Innovative Means That You Reject Reason.

It's Actually A Rare And Precious Thing To Discover What It Is You Love To Do, And I Encourage You To Remain Unapologetically Consumed By It. Be Faithful To Your Gift And Very Confident In Its Value.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.