Perhaps I'd Like To Design

But One Of The Things That Really Irritates Me In Products Is When I'm Aware Of Designers Wagging Their Tails In My Face.

There's An Applied Style Of Being Minimal And Simple, And Then There's Real Simplicity. This Looks Simple, Because It Really Is.

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.

The Nature Of Having Ideas And Creativity Is Incredibly Inspiring.