The Customer Rarely Buys What

Businesses Once Grew By One Of Two Ways; Grass Roots Up, Or By Acquisition... Today Businesses Grow Through Alliances - All Kinds Of Dangerous Alliances. Joint Ventures And Customer Partnerings Which, By The Way, Very Few People Understand.

The Single Most Important Thing To Remember About Any Enterprise Is That There Are No Results Inside Its Walls. The Result Of A Business Is A Satisfied Customer.

My Greatest Strength As A Consultant Is To Be Ignorant And Ask A Few Questions.

Objectives Are Not Commands; They Are Commitments.

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.