Leaders Grow; They Are Not

No Executive Has Ever Suffered Because His Subordinates Were Strong And Effective.

Now That Knowledge Is Taking The Place Of Capital As The Driving Force In Organizations Worldwide, It Is All Too Easy To Confuse Data With Knowledge And Information Technology With Information.

Every Time You Do Something That Is Important, Write Down What You Expect Will Happen.

You Must Accept That If The Computer Is A Tool, It Is The Job Of Tool User To Know What To Use It For.

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.