The Application Process Changes The

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

Art Is When We Do Work That Matters In A Creative Way, In A Way That Touches (people) And Changes Them For The Better.

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.

Why Waste A Sentence Saying Nothing?