The Application Process Changes The

The Enemy Of Creativity Is Fear.

It's Clearly More Fun To Make The Rules Than To Follow Them.

You Have To Pay The Price To Be In The Right Place At The Right Time Often Enough That People Tend To See You As The Regular Kind.

You Can Win With Consistent Benefits, Delivered Over Time. You Win By Incrementally Earning Share, Attention And Trust.

Surprise Comes From Defying Expectations.